Articles by Joseph Lee

Protecting Innovation – Apple vs. Samsung

This short presentation was prepared for ‘Introduction to Technology Innovation Management’ at NCHU. This presentation outlines the difference between design and utility patents using the Apple vs. Samsung litigation in recent years to demonstrate the value of design patents. In this presentation the value of design patents is proven to be high and therefore including design patents in your firm’s IP strategy is essential. If you have any questions, please email me: joseph.lee.esl@gmail.com HERE IS THE PDF: https://dl.dropbox.com/u/45852891/Protecting%20Innovation%20Apple%20vs%20Samsung.pdf

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Patent Indicators

This presentation was for my MBA class ‘Strategic Management of IP’ at NCHU. In this paper I outline various patent indicators and their uses, along with example charts from the USPTO. This paper covers indicators of activity, value, economy, and pace of technological innovations, as well as using citations, and litigation data as indicators. If you have any questions please email me at: joseph.lee.esl@gmail.com HERE IS A LINK TO THE PPT: https://dl.dropbox.com/u/45852891/Patent%20Indicators%20-%20FINAL.pdf

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This paper is written by my professor at the NCHU and I have prepared a PPT presentation and literature review. This paper was published in the journal Nature Biology which is the number one top ranked journal in the category of biology. This paper outlines a proposed method for calculating value of patents in the pharmaceutical industry. The method uses a stochastic Monte-Carlo simulation strategy to account for the uncertainty of life-cycle phase particular to the pharmaceutical industry. In reality, experts are needed to adjust the three main variables of reversion rate, volatility, and drift rate according to the specific conditions of the patent in question. This model of valuation could be useful in patent licensing and sales negotiations. If you have any further questions, please email me: joseph.lee.esl@gmail.com LINK TO THE PPT: https://dl.dropbox.com/u/45852891/Project%20Analysis%20-%20FINAL.pdf

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Lenovo is Topping the PC Pile

Lenovo is the world’s #2 PC maker and today they announced that they hit better then expected earnings in their 2012 Q2 SEC filing. Lenovo’s profit is up 30% and that’s a good sign although further slowdown in the PC, and consumer tech market is expected. http://www.pcworld.com/businesscenter/article/260945/lenovos_profit_up_30_percent_mobile_business_unit_continues_to_grow.html Of course the political rise of China is a hot topic these days and has a great impact globalization, technology, and the future. As China develops it’s technological ability, it seeks to also climb the ladder in terms of value, innovation, and global branding. China’s new strategy will be to take the knowledge, products, and technology the western companies have deposited in China and innovate those products, re-brand those products with Chinese companies, and enter the global market not only as a manufacturer, but also as a designer and seller of tech products. You can see this happening quite clearly now with Lenovo…

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Self-Driving Cars Getting Closer to Market

Self-driving cars are now a reality, but not a market option. Many of us hope they will become one soon for many reasons, primarily safety and convenience. The following article from Reuters today outlines the state-of-the-art, discusses the history, and provides some clues as to when the market, and laws will start to accept self-driving cars. http://www.reuters.com/article/2012/08/15/us-autos-selfdriving-cars-idUSBRE87E04V20120815?feedType=RSS&feedName=businessNews&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+reuters%2FbusinessNews+%28Business+News%29 The following quote seemed interesting to me: “Boules and executives like him will have to win over a public that includes those who love to drive or simply wouldn’t trust their lives to a robot. Others, like long-haul truckers, could resist the technology for fear of job losses” The cultural passion of driving is, at least to me, the weakest argument for an absence of self-driving vehicles on the market. Considering that they can mix with driver operated cards well, and at least for the time being, people who love driving could continue…

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A Simple Strategy

This advice from Harvard Business Review seems to match up to the idea that keeping a simple strategy allow your managers to keep a uniform and united front on achieving it. A strategy effective relies on your people’s ability to understand the strategy. The more complex and convoluted you make the strategy, the more diversified it will become, and the more it will stray away from the actual intentions. [youtube http://youtube.com/w/?v=PZg6Q8HJ6Iw&feature=g-u-u]

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